![]() Jean Mary Zarate) have used storytelling in their professional lives. Rachel Yehuda) and science professionals (Dr. We then address the variety of ways that bench scientists (Prof. We start with what we know about the pattern of brain activation seen when we hear, view, or tell stories, based on the work of Prof. The theme of the conversation is the science and power of storytelling. What follows here is part of a larger conversation among some of the members of the 2018 SFN minisymposium entitled “Telling stories of science.” In anticipation of that minisymposium event, we present part of an interview-style conversation led by the chair of that session, Wendy Suzuki, and several of the symposium participants. The science community has also started to embrace the power of storytelling, as illustrated by the popularity of science storytelling organizations, such as The Story Collider, science storytelling socials at the Annual Society for Neuroscience (SFN) meeting, and SFN minisymposia devoted to the topic of storytelling. This is because stories, and in particular personal stories, have the ability to illuminate fault lines, highlight oddities, and paint a picture of the past, present, and future that is both compelling and easily understandable. Indeed, the craft of storytelling has enjoyed a renaissance of sorts with storytelling-based approaches being used in everything from promoting new startups, to inspiring creativity in the workplace, to business leadership strategy. The personal narrative detail that is often at the heart of a good story is one of the most powerful forms of communication that exists. ![]() ![]() It is in this context that many scientists hear about the craft of storytelling. It is now more urgent than ever that scientists take an active role in engaging with and educating the public about what they do as scientists, why they do it, and why it matters.
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